I was recently given a TV (just in time for the Giro and the Tour!). Nevertheless I have been seeing a lot more advertising. One ad that took my attention was BMW's uber-modernist commercial “The art of driving” in which a Z4 Roadster does circle work with painted tyres in a Mondrianian aesthetic. In the commercial we hear the following lyrics:
“Do you believe in love at first sight?Just another car ad right? Wrong... what was completely lost on me and perhaps many others was the ironic use of this song. Originally written by the UK’s Black Box Recorder, “The art of driving” presents a much more sombre assessment of automobility as the lyrics contain a dialogue between a pushy man and women who cautions him for driving like such a jerk (cue more circle work in the Z4).
Do you believe in fate?
I believe the good things
Only come to those who wait”
"I wish you'd learn to slow down
You might get there at the end
Don't think the accelerating pedal
Is the man's best friend
You don't have to break the speed limit
You don't have to break your neck
Another dead boy-racer
Cut out from the wreak
You've been driving way too fast
You've been pushing way too hard
You've been taking things too far
Who do you think you are?”
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Bonjorno, cyclingybr.blogspot.com!
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Dear Webmaster,
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I wanted to let you know that the “spinopsys” link on your site points to a website (http://www.spinopsys.com/) that is no longer working.
Would you please consider replacing it with a link to my website called Biking.com? It is a resource for anything and everything bicycling, cycling and trail riding.
If you think it would be of use to your visitors, would you please consider adding a link to my website on your page.
Here is the HTML link you could add: Biking.com - the web’s leading biking resource.
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Don't try to think too much about some of these adverts - half of them make so sense at all.
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