The high cost of free parking

I just heard about this film from the wonderful collection of films at Streetfilms. Dr Donald Shoup has written a book called The High Cost of Free Parking and it seem to be getting some tread. For too long, the consequences of on and off street parking has been ignored by planners and urban policy makers. This film suggests that a pricing approach to parking not only makes it easy to park, it also reduces congestion and has the potential to make far more friendly urban environments.